ANALYSIS: Facts About Obesity Survey
STRAIGHT TALK ABOUT...
THE PSYCHOLOGY OF WEIGHT LOSS

Use the psychology of weight loss for your advantage. Photo/H. KoppdelaneyUnderstand and use the psychology of weight loss for your advantage.

The psychology of weight loss is not to be taken lightly. Overweight people get the holy hell beat out of them daily. Mocked, scorned and disrespected. Constantly discriminated against with increased insurance premiums, airline weight limits and government regulation.

As bad as that is, an overweight person's biggest obstacle to lasting weight loss is themselves. No one is harder on an overweight person than the person himself. Their biggest obstacle to what they want most -- lasting weight loss. The frustration from years of dieting robs them of confidence and self-esteem. The psychology of weight loss and failed diets takes its toll.

Overweight people have been manipulated, mislead, deceived and lied to. AND YOU KNOW IT! Diets drag weight loss through the mud, muck and a swamp of pain and despair. I'm surprised more don't throw in the towel and say "to hell with it!" And that's an accurate summation of the average overweight person's attitude and emotional feelings about dieting. "To hell with it." Have you ever thought that? I bet you have.

Diet Disease

The majority of overweight people I've known had many bad experiences over such a long period of time they no longer believe living a naturally thin life is possible for them. Even though all admit they are in 100% control of the factors that determine permanent weight loss.

Years of repeated diet failures creates a habit of failing at diets. It's called Diet Disease. You fail so often you create an expectation of failure. You will never achieve lasting weight loss unless you EXPECT to do so. The psychology of weight loss is pretty clear about this.

Psychology of Weight Loss & Your Feelings

In my book, the psychology of weight loss is defined and simplified. I explain the important role it plays in lasting weight loss. I expose myths and misconceptions. For instance, you'll find out why motivation is unnecessary and "willpower" doesn't exist. I explain the phenomena of Law of Reverse Effect -- the harder you fight cravings, and temptations, the more difficult it becomes. And how easy it is to eliminate.

Psychology of Weight Loss Questions include 7, 21, 23, 31, 37, 38, 41, 43, 44, 46, 48-50, 59, 60-65 and 76. Many of the questions are disguised and psychographic in nature. Meaning the question is asked specifically to determine the participants "feelings" about the topic. Your feelings, more than any other factor, will determine your behavior. A very good psychologist once told me that feelings are advertisements for emotions, attitudes, state of mind and behavior. Revealing how you feel about things, reveals how you feel about yourself. Which was the ultimate goal of this group of questions.

37. Do you feel like you're being punished when you diet?
  • yes (53%)
  • no (47%)
38. Do diets cause you emotional rebellion?
  • always (59%)
  • never (0%)
  • sometimes (15%)
  • depends on the diet (26%)
46. Describe your feelings toward dieting and weight loss.
  • hate everything about it (88%)
  • when you dance, you have to pay the fiddler (5%)
  • I love dieting, it's fun and exciting (0%)
  • just another personal responsibility (7%)
64. Describe your overweight state of mind.
  • concerned (36%)
  • panicked (24%)
  • out of control (22%)
  • desperate (18%)
76. To what degree of pain, misery, suffering and inconvenience does dieting cause you?
  • none (8%)
  • mild (11%)
  • moderate (26%)
  • extreme (55%)

53% feel punished when dieting. 59% say diets cause emotional rebellion. 88% point blank say they HATE EVERYTHING about dieting. 64% described the overweight state of mind as PANICKED, OUT OF CONTROL or DESPERATE. And the validation question, #76, says 81% suffer MODERATE to EXTREME pain, misery and suffering from diets. Now look at the measly numbers on the opposite end of the possible selections and you get a clear picture of my participants real "feelings" about dieting.

People despise dieting. Across the board, man, woman, young, old, rich or poor. These numbers validate what anyone who ever dieted already knows. DIETS SUCK! People hold dieting responsible for the many miseries it causes them.


RESEARCH ON OBESITY CONCLUSIONS
Psychology of Weight Loss

I didn't need these numbers to tell me people dislike dieting. What I didn't know was how vehemently emotional the dislike of dieting was. When you go to the dentist for a root canal, you expect a degree of discomfort. Same thing applies for dieting. Except the pain is not only physical, but emotional as well. And lasts months at a time. For this you're rewarded with short term relief at best. Veteran dieters learn this fact and create a psychological paradox because of it.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

The great paradox is -- people hate dieting, have no confidence in diets and every dieting experience ends in eventual failure. So why would any rational thinking, sane person diet? It's not logical and can only be explained by the answers for question #64. Panic, desperation and being out of control. Which tells me these participants were motivated to diet primarily from desperation caused by the fear, risk, burden, embarrassment and stigma of being overweight.

The biggest reason most weight loss efforts fail is because the person is not psychologically prepared to deal with the quagmire of negative emotions every diet creates. If you hate a diet, have cravings, feel deprived, experience emotional rebellion -- it's the wrong diet.

Here's one more tip. Diets cannot cause emotional rebellion. Impossible. Only your reaction to the diet can cause emotional rebellion. You really do need my book (hint, hint).


RESEARCH ON OBESITY CONCLUSION -- Part II
Psychology of Weight Loss

You cannot hope for lasting weight loss repeating the same mistakes. You cannot lose weight if you view the experience with the same fondness you have for a root canal. I show these numbers to my clients. When they agree and say they feel the same way as the survey participants, I ask them this question --

"Why would you diet feeling the way you do about it?"

The answer is always the same. -- "What else can I do? I have to lose weight." My response is "Why not lose weight without dieting?" They either walk out the door in disbelief or it can be the beginning of living a naturally thin life. The best way to win a war is without a battle. Why bloody yourself and expend emotional resources on another starve and sweat diet? Weight loss is not hard or difficult. Dieting is.

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23. Do you believe living a naturally thin life is…
  • the impossible dream (29%)
  • possible, but highly unlikely (31%)
  • in my future, if I'm shown the way (15%)
  • a sure thing because I control it (25%)
48. Do you believe you can lose weight, not regain it and put a permanent end to your weight loss issues?
  • yes, definitely (35%)
  • no, it's not in the cards (34%)
  • only if I expend a monumental effort to succeed (31%)

When you believe success is possible, it is. Don't confuse that statement with mere motivation, it is a scientific fact. If you didn't think success was possible why would you participate? These two questions were asked to define my survey participants BELIEF IN THEMSELVES. No one, or any diet controls your weight loss success or failure. You do. Only 25% realized this fact while 31% said living thin naturally was POSSIBLE, BUT HIGHLY UNLIKELY. 29% completely rejected the possibility of success with the IMPOSSIBLE DREAM selection. Add the last two numbers and you are left with a very sad reality. 60% of my survey participants who paid money for me to help them lose weight had serious doubts about their ability to do so. Yet they paid and participated anyway.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

If the participants of my survey would have achieved lasting weight loss success they wouldn't be taking the survey. Many believed success was highly unlikely or impossible because they had no reason to believe any differently. Every previous attempt at weight loss had failed. In fact they have every reason, based on their personal experience with dieting, to expect failure again. The response to this question also validates the fact that the majority of weight losers doubt their own ability and commitment necessary to live a naturally thin life.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

The common dieting complaint, "nothing works for me" is code for, "I have not yet accepted full responsibility for my weight loss. Nor have I made a genuine commitment to do so." First you have to believe you can.

59. Would you rather be…
  • rich (12%)
  • healthy (33%)
  • thin (27%)
  • young (28%)
If you didn't select healthy you need to evaluate your choice. It doesn't matter how rich, young or thin you are if you have poor health. These numbers amaze me.
60. What's your primary motivation to lose weight? (select one)
  • improve appearance (22%)
  • improve health (36%)
  • feel better and be physically comfortable (18%)
  • necessary to be happy (24%)

These questions are about weight loss motivations and values. I found question #60 interesting because the IMPROVED APPEARANCE score of 22% beat FEEL BETTER AND BE PHYSICALLY COMFORTABLE (18%) and only lost to NECESSARY TO BE HAPPY by 2% points. 36% selected IMPROVED HEALTH. Question #60 reveals clues to some of the survey participants core values. Asked "Would you rather be..." only 33% selected HEALTHY while 67% said either RICH (12%), THIN (27%) or YOUNG (28%).

Survey participants told me they didn't pick HEALTHY because they already were healthy. Opinions about many things change over the course of a lifetime. My experience taught me dieting isn't one of them.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

I've interviewed thousands of overweight people face to face. And 90% openly admit...

  1. Their overweight condition is at least in part responsible for unhappiness and concern.
  2. Losing weight is an absolute necessity for happiness.

These survey numbers do not represent what my clients told me in private. My clients and workshop students inherently linked happiness to weight loss and unhappiness to being overweight.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

The only correct answer to question #60 is BECAUSE IT'S THE RIGHT THING TO DO. Even though it was not offered as a selection. Which did you select when you took the survey? What motivation inspires you the most? Which value do you hold most dear? What do your responses say about you and how you feel about losing weight and dieting?

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7. Do other people's weight loss success stories influence you to use the same diet tips and methods they used to lose weight?
  • yes (33%)
  • no (41%)
  • sometimes (6%)
  • rarely (20%)

I've used endorsement advertising to promote my own weight loss services. A good before and after photo combined with a glowing success story endorsing a product or service is an extremely effective marketing tool.

It's just not honest. Endorsement advertising is at best misleading, at worst, deceptive, false and even fraudulent. Let me explain. Look at this endorsement...

"I lost 42 pounds at XXX. My weight loss
was fast, easy and effortless."

What the endorsement doesn't say is how much more the person needs to lose. Ten or more pounds? How old is this endorsement? What did the person do to lose weight? Any exercise? Diet? Both? How fast is fast? How easy is easy? Has the person gained any weight back since they issued the endorsement? This is what copywriters call "sin of omission." Not offering this information would be considered misleading by many.

Most people realize endorsements become fraudulent when the photo is doctored or the weight loss numbers are inflated. However, the biggest problem with endorsement advertising is how each of us interprets them. Most weight loss endorsement advertising is guilty of "unsaid" deception. Implying that if the endorser can have success with XXX diet, then everyone can.

That may or may not be true. People are different. What works for one will not work for everyone. For instance, there are a lot of people my book will not appeal to. Vegans, vegetarians, food police and people suffering from Orthorexia Nervosa, for example.

I personally believe there are larger percentages of people who are influenced by before and after endorsement advertising than what survey participants responses would suggest.

If you have used NutriSystem, Jenny Craig, bought a Bowflex machine or other weight loss products, chances are you were influenced by user endorsement advertising or paid celebrity endorsements.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

We are a nation of voyeurs. Interested in other people. Endorsements validate, give us hope and are a good thing. However, they should not be the only reason you decide to participate in a healthy diet plan. What you select should work for you in your situation. The less intrusive the better. Most weight loss success stories and the resulting endorsement advertising are not documentable. The abuse of endorsement advertising caused the Federal Trade Commission to release new "Guides Concerning the Use of Endorsements and Testimonials in Advertising" effective December 1, 2009.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

I stopped using before and after weight loss photos to promote my services in 1995. That's when I discovered keeping your weight loss success private offers a greater likelihood of maintaining weight.

If you have ever reached your ideal weight and said, "I will never be fat again," posed for the before and after and made a heroic event of your accomplishment -- the overwhelming odds are you regained every ounce you lost plus more. Diets cause obesity.

Let me be real frank. America's attitude toward weight loss is the same as a circus side show. Geeks, freaks, pain, punishment and tears. Why volunteer to be the star? Just because one person has success with any specific weight loss method doesn't mean you will. There are too many factors, personal differences, like age, sex, muscle mass and activity level to make such a broad assumption. Endorsement advertising makes its advertisers a lot of money because of WISHFUL THINKING. Here's the bottom line. STOP BEING INFLUENCED BY WEIGHT LOSS MARKETING (except mine) and start making logical and practical decisions that can only result in lasting weight loss.

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31. Have you ever purchased any products advertised on television weight loss infomercials?
  • yes (7%)
  • no (93%)

Weight loss infomercials run 24/7 on cable television. And 93% deny having ever purchase one of these products? That's a tough pill for me to swallow. Here's what I think. I believe a large segment of the 93% got screwed too bad to admit the purchase. Or the experience was so underwhelming it was just written off or forgotten.

I was in a unique position to discuss weight loss methods, diets, gizmos, gadgets and miracle cures with thousands of people over a 20 year period. I can only describe the stories I heard and many of the products I've seen as laugh-out-loud nonsense. Only to be brought back to reality by the sadness that so many people do fall for this stuff.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

One fact remains, 66% of America is overweight. If any of these products could guarantee weight loss then everyone would be thin. America is fat because we eat too much of the wrong food. We diet, lose and regain more weight. Diet lose and regain more weight.

Dieting is one of the great overlooked causes of obesity. We must find a real and genuine way to lose weight and keep it off. I think you have found it. Review this web site. See the 20 Facts On Obesity and 110 Quick Weight Loss Tips. Review Real Food Recipes. Then ask yourself if what I'm saying makes sense to you. If not, we're still friends. If it does, get down to the real business of losing weight so you can live a naturally thin life. If I could give you better advice I would. But you owe it to yourself to know the truth.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

Television weight loss infomercials are a very big business. Once you know the real facts about obesity you know that the best weight loss program for you is not offered on the Internet or anywhere else. You are the best weight loss program. Nothing will work if you don't participate. Rather than invest in a gimmick or another miracle cure, invest in yourself with a genuine healthy, diet plan.

21. Describe your emotional state during a weight loss plateau.
  • no change (17%)
  • cranky (23%)
  • frustrated (23%)
  • anxious (37%)

There is a phenomena known as "plateaus destroy weight loss efforts." It's not a question of do you have plateaus, it's a question of how you emotionally respond to a plateau that determines the degree of damage and influence it has on your weight loss effort.

I asked this question to determine the degree of influence a plateau has on emotions. And what type of emotions plateaus create. Only 17% said that a plateau causes NO EMOTIONAL CHANGE while a dumfounding 83% said plateaus caused FRUSTRATION (23%), CRANKINESS (23%) and ANXIETY (37%).

Here's the big secret. Plateaus are virtually unnecessary. When a client experiences a prolonged plateau it is invariably from not getting enough physical activity.

Diet plateaus are almost the exclusive experience of those who attempt to lose weight by only dieting. Disregarding the need for physical activity. Want to get off a plateau? Increase physical activity. Want to create a plateau? Reduce calories without increasing physical activity.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

Plateaus are not a mandatory annoyance of dieting like most people believe. 100% avoidable with a healthy diet and smart physical activity.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

Plateaus cause emotional turmoil that leads to dieting failure. The best weight loss programs are designed to avoid the phenomena of plateaus. A lot of fiber combined with physical activity is the all time #1 plateau preventer.

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61. Do you feel you have ever been discriminated against because you're overweight?
  • yes, definitely, all the time (61%)
  • no, never (8%)
  • yes, on occasion (23%)
  • rarely, but it happens (8%)
62. Which of these descriptions would best identify how society perceives the overweight and obese.
  • out of control (39%)
  • dumb as a lump (19%)
  • contempt (21%)
  • pity (16%)
  • neutral (5%)

I've seen weight discrimination drive young people into isolation, cause depression and eating disorders in adults. Weight discrimination is real, it's ugly, harmful and happens thousands of times every day. This is a problem that must be addressed before it causes more obesity than it already has. Only 8% of survey participants said they had NEVER experienced weight discrimination while 92% said IT HAPPENS and a revealing 61% say discrimination happens ALL THE TIME.

Much of this discrimination is subtle, catty and cruel. Sharing an off-handed remark, "Dieting again Lois?" An insensitive comment, "You would look pretty if you lost weight." And much worse. Here's the question, how much does weight discrimination influence an overweight person's opinion of themselves? Poor self-esteem and self-image are a direct result of weight discrimination.

Question #62 is point blank, "What do you think society thinks of you?" 95% say society thinks overweight folks are DUMB AS A LUMP (19%), OUT OF CONTROL (39%). another 21% say society holds them in CONTEMPT while 16% say society PITY'S them.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

The damnable thing about overweight discrimination is too many let it negatively influence their self-image and confidence. Far too many believe the fat stereotype that's at the heart of weight discrimination. They believe the discriminatory rhetoric. "If all of society says I'm a dumb as a lump, out of control human disaster, it must be true. I think I will hide."


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

My survey participants gave me a glimpse of themselves answering this question. These responses are in direct proportion to how the respondents felt about their own situation. People who said society perceives them as "dumb as a lump" were simply a reflection of how 19% of the participants have been made to feel about themselves.

I urge you to disregard the stupidity and insensitivity as best as you can. Take great comfort in knowing that you can live a naturally thin life any time you are willing to make a genuine commitment to do so. You are a good person. You have broken no law and committed no great sin. You're overweight. And unless it's a threat to your health and happiness there is no great urgency to lose weight. Forgive yourself for past mistakes and take your share of the thin life. You deserve it. It's your right if you desire it. Living a naturally thin life is a certainty because your behavior determines your results. Believe me. You are unique, special and important. You have a right to contribute and participate. So stop discriminating against yourself. It's called SELF-SABOTAGE and it's one of the more recognized causes of obesity and COMPLETELY AVOIDABLE.

65. Which do you think is more difficult?
  • reaching your ideal weight (43%)
  • maintaining ideal weight for a lifetime (57%)

Anyone who has reached ideal weight knows maintaining it is much harder. You spend three months losing 30 pounds and a lifetime maintaining it. I asked this question to determine where the participants primary interest and focus are -- losing weight or maintaining weight loss. Remember 100% of my survey participants needed to lose weight.

I believe 57% said maintaining weight was more difficult because they had lost and regained weight several times. The 43% are made up of folks who suffer from Diet Disease or chronic dieting. They have never reached their ideal weight because the primary focus is on finding a new diet every 30 days. They focus on dieting and weight loss. Not living thin naturally. They don't stay with anything long enough to be successful. Living a naturally thin life is easy. It's this simple. You do what you did to lose weight and duplicate it every day for life. If you can't do that you're losing weight on a diet and not a healthy diet plan. DIETS FAIL BECAUSE THEY END.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

Do you think instant gratification influences how you lose weight? Wanting your weight off yesterday leads to big weight loss mistakes. Your best bet isn't to get yourself psyched up, pumped up and blindly charge into calorie deprivation bunny food hell. Find a healthy diet plan that gives you an easy outline to follow that will result in easy and lasting weight loss.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

More and more people are thinking about the long term benefits of lasting weight loss. Once we end America's dieting mentality and focus on what works in the real world, we may begin to see obesity in United States statistics decrease. As long as the crave and cave diet is America's most popular way to lose weight we will ironically continue to gain weight.

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43. "When I lose weight and diet I tell…"
  • everyone who is interested (31%)
  • only close friends (33%)
  • only family members (10%)
  • as few people as possible (26%)
44. Which do you believe would help you lose weight best? Telling others about your diet or keeping you weight loss effort private.
  • tell others (37%)
  • keep it to myself (63%)

Your purpose is to live a naturally thin life. Losing weight is only the very beginning of that process. A process if executed correctly will reward you with a complete elimination of weight issues for life. You can not hope to achieve that repeating old dieting mistakes. And one of the biggest mistakes you can make is involving and informing others of your diet and weight loss intentions. Unless of course you like hearing, "How's your diet going, Marge?" twenty times a day.

74% of survey participants TELL OTHERS about their weight loss and diet while only 26% said they KEEP IT TO THEMSELVES. Now compare those responses with question #44 where a full 63% said KEEPING WEIGHT LOSS TO THEMSELVES would help them lose weight best. I believe many of my participants had negative experiences with the tell-the-town diet diva routine that is recommended by so many experts.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

My clients, seminar attendees and workshop students collectively reject the concept that making your diet a public event will help you lose and maintain ideal weight. I could not find a study or data on the subject so I rely on what my clients taught me. SAY LESS -- WEIGH LESS! I've seen the difference it makes. It's huge. Keeping weight loss invisible reduces the pressure and emotional turmoil significantly. Makes reaching ideal weight much easier.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

I'm left speechless by people who insist on repeating past mistakes. It doesn't make sense. It's illogical and serves no good purpose. Ask yourself, has broadcasting weight loss efforts ever helped you lose or maintain weight? Excessive weight is YOUR problem. Most people don't care about it because they have plenty of their own problems. No one, with maybe the exception of close family and friends, cares about your weight loss. So why make them pretend they do by telling them about it?

When you tell others you're on a diet, they hear the same thing a smoker declares, "I'm quitting. Make allowances for me. I'm undertaking a heroic action. Expect me to be emotional, on edge and cranky. That's the least you can do if I'm willing to suffer so greatly to improve myself." Accept that no cares and don't seek support. Get professional counseling if you do need it. Do not expect others to be excited or enthusiastic about your efforts. Weight loss is a personal responsibility, not a community project. Other people did not make you fat. And they will not lose weight for you. You do that. Accept 100% responsibility for success AND failure. You can't blame failure on others if they're not involved.

Everything that I've told you here came directly from the mouths of people who reached their ideal weight and maintained it for at least three years. I take their advice and I recommend you do, too. Once more... SAY LESS -- WEIGH LESS.

49. Does it seem that the harder you try to lose weight the more difficult your effort becomes?
  • yes, definitely (82%)
  • no difference (16%)
  • never considered it (2%)
50. Which of the following best describes your dieting history?
  • take some off, put more back on (39%)
  • lifetime problem (33%)
  • never ending diet merry-go-round (27%)
  • one and done (1%)

33% say in question #50 that their dieting history is a lifetime problem, NEVER-ENDING DIET (27%) and 39% said their dieting history was best described as TAKE SOME OFF, PUT MORE BACK ON. 99% imply they have dieted on several occasions if not on a regular and consistent basis. Now compare the responses of question #50 to that of #49. It's a wake-up call! The more you diet the more difficult losing weight becomes. The more difficult weight loss is, the harder you try. The harder you try the harder it gets. The more difficult weight loss becomes. A never ending circle of frustration, pain, suffering and weight gain.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

Weight loss is only important to you. Don't turn it into a great event. Don't place undo pressure on yourself by telling others about your weight loss. The more pressure you place on yourself, the harder you try and eventually the Law of Reverse Effect takes root creating emotional rebellion and more reasons to quit. Law of Reverse Effect is real. Respect it.


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

The best weight loss program is a healthy diet plan that does not require emotional restraint or motivation to follow. Your diet and meals should not be a daily event. Approach losing weight with the same emotions as taking a shower, brushing your teeth, doing laundry, or yard work. Losing weight is a task. It is no great achievement. And when you treat it as such you also make it a great effort. Keep it simple. Don't get psyched up. Stay calm. Lose your weight a pound at a time, on your schedule, not someone else's. Keep an emotional straight line. No peaks or valleys. Lose weight in the same way you would want your child to prepare for an important test at school.

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63. Which of the following have you said or thought?
  • this isn't working for me (13%)
  • I was meant to be fat (12%)
  • I don't have time to lose weight (7%)
  • all of the above (68%)

I wish I had one penny for every weight loss excuse or rationalization I've heard over the years. I could pay off the national debt or at least buy the New York Yankees.

THIS ISN'T WORKING FOR ME (13%), a cousin to "nothing works for me." OK, if it's not working for you, if nothing works for you, it can only be one of two things. You, or the diets you've tried. Probably a combination of the two. When I hear this comment I ask "Why?" Then the reasons become crystal clear. At least 80% of the time, "This isn't working for me" means I have yet to make a genuine commitment so I'm not really following or doing what I'm supposed to do. It's just easier to blame the diet than accept responsibility for failure. The diet failed, not me.

"I was meant to be fat." This person is searching for validation to be overweight. Also to avoid the responsibility of their overweight condition. "I was meant to be fat, what can I do?" No one was meant to be fat. Overweight and obesity are referred to as consent conditions because you must CONSENT TO THE BEHAVIORS AND ACTIONS that cause the condition and only your consent can correct it.

"I don't have time to lose weight." This is one big sad lie. Most of the folks I've know who repeat this gem are busy on the go folks who spend infinite amounts of time traveling and eating in restaurants. Eating requires more time than not eating. Time is also a complaint of the dieting perfectionist. One missed workout and "Well I've blown it now, no use to stay on the diet anymore."


10 Tips That Make Psychology
of Weight Loss Work For You

Psychology of Weight Loss Tip #1
Lighten up and calm down. You've had your weight for years, so what's the hurry to get it off? Do it right this time and keep it off.

Psychology of Weight Loss Tip #2
You are a good person. Don't let anyone say differently. Your excessive weight is not a character flaw. Don't let society convince you it is.

Psychology of Weight Loss Tip #3
Physical activity, like walking, releases neurochemicals like dopamine and adrenaline. Walking reduces stress and makes you feel good.

Psychology of Weight Loss Tip #4
Say less -- weigh less. Why put extra pressure on yourself by telling the town about your weight loss intentions?

Psychology of Weight Loss Tip #5
Do not accept the overweight stereotype or allow overweight discrimination to influence the way you feel about yourself.

Psychology of Weight Loss Tip #6
If weight loss is necessary for you to be happy, then why is living a naturally thin life important? Think about it.

Psychology of Weight Loss Tip #7
Weight loss is not difficult and permanent weight loss is attainable. You must believe that to even entertain the thought of living a naturally thin life.

Psychology of Weight Loss Tip #8
The only person on Earth that can make you happy is... you. And the only person that can make you unhappy is... you. Your choice. You decide.

Psychology of Weight Loss Tip #9
The fastest track to living a naturally thin life is to live a physically active life.

Psychology of Weight Loss Tip #10
Read my book, Barb's Foolproof Weight Loss Solution, for the ultimate solution to your weight problem.


RESEARCH ON OBESITY CONCLUSION
Psychology of Weight Loss

68% had said or thought all of the above. Each one of these excuses, rationalizations and complaints have one thing in common. The are all what is called "protective insulators" or BAIL-OUTS! Reasons to remain overweight without the guilt of doing so. Face saving excuses to fail. The diet was the problem, not the dieter. In many cases you would be absolutely correct. But who chose the diet? And why does this failure automatically end your pursuit of a naturally thin life?


FACTS ABOUT OBESITY SURVEY FINDINGS
Psychology of Weight Loss

I've known hundreds of people who reached and maintained ideal weight. I've known thousands that have failed. There are common factors to both success and failure. To be successful you reduce the causes of obesity and replace those causes with a healthy diet plan. You must also believe you can be successful.

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